The e-commerce sector has shown a stable annual growth of 23%, which is representative of the tendency of customers to purchase their products online ali express.
The advantages of an ecommerce over a physical store are obvious, because thanks to the guarantees offered by shipping companies you can get your products anywhere in the world in a reasonable time, without having to depend on your location or range of action.
However, like any business, an ecommerce needs to increase sales, both with new customers and customers who repeat the experience.
There is no magic formula, but there are 5 marketing strategies that are easy to implement without spending too many resources and that have been proven efficient by giants in this sector, such as Amazon, EBay or Aliexpress.
If you have a database with the emails of customers who have purchased in your online store or have subscribed to your website in search of information, you have a very good sales opportunity that you cannot miss.
Through email marketing you can send promotions and discounts to buy or repeat the purchase, offer exclusive gifts just to prefer your ecommerce and so prepare them for your next sale, offers attractive news about products or services of interest.
Just be strategic and do not overload your customers with emails, so they consider you a valuable ally and not a spam generator.
This technique can be used on your website and other media, and consists of offering your potential customer products or services similar to those that you wish to acquire. This option is usually slightly more expensive than the initial one, but the seller is responsible for making it attractive so that, in the end, the client must choose between his first option and the recommendation.
As an example, if a customer wishes to purchase a mid-range smartphone, ecommerce recommends another one that, for a price that is not very different but greater, is already classified as a high-end product.
Also called cross-selling, it is based on offering another product or service that is complementary to the one you wish to buy or have purchased. Following the same example, is suggesting with the purchase of the Smartphone a case to hang to the belt, bluetooth headphones and a selfie stick, suggesting that other users have also purchased these extras with the original purchase and thus increasing the amount of the sale.
There is no doubt that social networks are a vital tool when it comes to improving the sales of a business, users seek recommendations and opinions of a product before buying and using this medium.
Creating a community around your ecommerce will give your customers the opportunity to interact with you, review the products they have purchased and quickly clarify doubts or complaints, while being an immediate means of promoting new products from your online store.
This technique is fundamental to ensure that an occasional visitor of our ecommerce becomes a customer. Once a user has visited our site or made an online purchase of a certain product, the content of the advertising and marketing actions that he / she will receive later on will be modified and personalized according to his / her tastes and preferences. Normally, this is done using the famous cookies, although there are other methods.
In this way, for example, a customer who regularly purchases technology products in our store will receive news and offers in that field, encouraging him to continue advancing through the conversion funnel.