If you have an e-commerce store, you will know that you should not ignore social networks but that they should not be your only means of promotion. So, you’re wondering, how much time and effort do I dedicate to Facebook, Twitter and company?
Social networks can serve to improve your SEO and customer service. However today we are going to focus on traffic and conversions, because they give the true measure of what your investment reports to you shopify tools.
The 93% of consumers use social networks to make buying decisions. The important thing is to know how much traffic networks are able to derive to your site and how many sales will come from those visits. Compare your data with the following and you will have a good track of the time you need to spend making friends.
Together, the 8 largest networks were the source of 31.24% of the traffic of e-commerce sites in the last quarter of last year. Concerning the conversions, in this HubSpot infographic we see how Facebook is leading with 1.85%.
I propose 6 basic tips to increase sales using social networks.
- Adapt your page with “share” buttons
The first step in adapting your e-commerce site to networks is to include new buttons. For example, incorporate in all your product pages the widget or subprogram of Facebook that allows the visitor to click on “I like”. You are also interested in having buttons in visible points that allow your customers to share anything that catches their attention, from opinions about products to offers and promotions.
- Choose the right social networks
It is not surprising, considering the size of Facebook, that there originates most of the traffic derived from social networks. Nearly two-thirds of all visits to the Shopify stores from the networks come from the giant.
Since your time and resources are limited, you cannot be on all social networks. It is much more effective to choose a few where your presence has more impact. Apart from Facebook, stay with those that best respond to the profile of your target audience or those that dominate your business sector.
- Share the opinions of your clients
According to Nielsen 90% of consumers trust the opinions of other consumers, while only 33% trust the ads. Let your satisfied customers convince potential customers. They will do it better than you.
Many e-shop owners do not want to include comments because they fear bad reviews. They are wrong. The lack of transparency is more damaging and they are giving up a very useful tool.
In social networks you cannot dedicate yourself to sell without rest. Otherwise they will put the spam poster and you will be wasting your time.
Show customers that you care about their needs. Earn your trust Reserve a little time every day to keep the contact answering questions and participating in conversations. Join groups and get involved with opinion leaders.
- Propose useful and appropriate content for each platform
As with SEO, social networks do not have a supernatural power that will fill your site with curiosity just because. The content remains first. Until you offer a useful and quality content and renew it regularly, you can wait without haste.
In the case of social networks, we must also add a second important element. The content must be adapted to each platform, to the particular language, format, style and sensitivity of Twitter, LinkedIn or Pinterest. In the networks the “natives” do not have patience with those who do not speak their own language.
- Combine networks with other marketing strategies
Social networks can never be a substitute for the store. People go to networks to socialize. Use them as a complement and worry about integrating them into a strategy consistent with your other marketing resources. For example, you can invite your followers to subscribe to your email list.
Research the keywords that your potential customers use for searches related to your business and use them in the content you post. This way you will have a wider audience than your group of followers.